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Learn new skills to build your brand or business
Generate Business Leads With Meta Lead Ads

Generate leads with forms, calls and messages

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    Average rating: 4.2 6 reviews

Webinar learning objectives

This training shows you how to generate high-quality leads across Meta technologies. In this training, you'll set up lead ads using instant forms, website forms, calling and messaging, then customize each experience for the outcome you want. You'll close with 5 ways to strengthen your lead generation strategy, from connecting your first-party data to following up on the leads you collect.

Compare the ways people can share their information with your business: through a form, a call or a message.

Set up each type of lead ad in Meta Ads Manager.

Explore ways to strengthen your lead generation strategy, from offering more conversion locations to applying creative best practices.

Choose an Upcoming Session

  • December 7 | EMEA | English

    Monday, Dec 7, 2026 at 5:00 AM to 6:30 AM EST
    • Instructor: Constance Carayon

  • Dec 15 | NORAM | English

    Tuesday, Dec 15, 2026 at 1:00 PM to 2:30 PM EST
    • Location: NORAM
    • Instructor: Diana Muzquiz