制定成功方案的另一个重要步骤是确定投资回报 (ROI) 的衡量方法。本节课将介绍如何帮助客户设计框架用于衡量集成 WhatsApp 带来的价值，并专注于营销消息的成效衡量。您将探索构建成效衡量框架的关键步骤，包括设置消息归因条件、创建分析和报告面板，以及设计测试方案。
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